Blogging an Introduction Best Bloggers Guide for Beginners
The Best Bloggers were once like us only! So there is no
difference between you and them. You can always find the Top
Bloggers in Google, and you will also get their contact
Information. You can consult them and they might surely help
you.
If you just want to Write / Share / Express. then things are
pretty easy and simple. Follow these steps and you will be
done.
Blogging an Introduction
Why would you want a Blog for your Business?
The Pros and the Cons of Blogging?
How do you start to Blog?
Blogging an Introduction
Blogging is one of the oldest forms of Social Media, it is short
for WeBlog and is basically an online journal or diary that is
related to your brand and industry.
The benefits of Blogging we will come to later on in this article,
but quite simply a regular Blog will help improve your brand
awareness, search ranking and web traffic amongst many
other things. The other beauty of Blogging is that it is free! Yes
you have to commit a bit of time to it but essentially it is a
fantastic and free method of marketing your Business,
products and services.
Step 1:- Choose a platform.
There are many platforms available nowadays where you can
get started and within a couple of days you can start Writing.
(In fact you can start in couple of hours or minutes.)
Some of most famous and easiest are Blogger by Google,
Wordpress, Tumblr, Medium, Squarespace, Svbtle,
LiveJournal, Weebly, Postach, Gohst.
For more shoot here.The 18 Best Blogging platforms on the
internet in 2015.
Step 2:- Write Away (Start Writing)
Next step is pretty simple. Write what every you want to Write.
You are a Blogger. (Congratulations) :D
Yeah! It's so simple.
Step 3: -Promote (Social Media, Ads etc..)
Make most of Social Media. Get the Traffic.
Promote and Publicize your Blog and your self.
And keep Writing.
Step 4:- Congratulations you are Blogger.
What if you want to money out of Blog ?
Since they have been Blogging since long time and have
become such known Bloggers, you will have it easy to
understand the problems and hurdles they came across so
that you don't pop into one.
You can try to Guide yourself though.
Keep Writing as much as you can.
Keep Sharing among your friends and widen the chain.
Try to have something unique in your Blogs that is eye-
catching.
Keep updating Information.
Be regular.
Share your Blog in social media. Utilize technology.
Have passion.
A Complete Bloggers And AdSense Guidence for Beginners
Now there are number of questions in your mind like-
How to start AdSense?
What is the eligibility?
Who can work on Google AdSense?
How much can you earn from AdSense?
How to receive the payment?
And many more---
Don’t worry!
We have created one of the Best training for AdSense that will
Guide you completely from scratch to make money from this.
You can refer this below-
A Complete AdSense Guide for Beginners
How to Start a Blog
Best Tips, Ideas & Secrets to Start AdSense
AdSense Training Package
Note: We provide free assistance for Google AdSense.
You can reply to this email in case of any query.
But we don’t reply if your question is some general
which is already covered in the above training.
Wish you all the Best for AdSense income.
Happy Earning,
In this Guide we shall Explore various facets of Google
Adsense Program. First, we will begin with a brief Introduction
to Adsense Program. Then we will talk about the relation
between Google Adwords and Google Adsense.
Next is to understand how Adsense Program works. Moreover,
we will also discuss role of advertisers & Publishers in this
Program. We shall also talk about users of Adsense and their
profile.
Then we will move on to discussing how Publishers,
advertisers and Google itself is benefitting from this Program.
Next we will be looking why Advertisers and especially
Publishers love Adsense.
The Guide would be incomplete without a discourse on
competition faced by Google Adsense Program. Then we will
compare this Program in India and USA. In addition to this,
you will also come to know top beneficiaries of Adsense
Program in India.
Finally, we’ll conclude this Guide on debating issues like lack
of transparency from Google’s side, abuse of Adsense
Program by users and then Google’s criticism followed by
future this Program.
So let us begin
What is Google Adsense?
It is useless to reinvent the wheel. Hence I will not give my
definition as it is available on Wikipedia. So according to
Wikipedia “Google AdSense is a Program run by Google Inc.
that allows Publishers in the Google Network of content sites
to serve automatic text, image, video, and rich media adverts
that are targeted to site content and audience.”
I hope, the definition is quite clear but again I’ll again put
across in my words.
When you go online and visit a website, you might have
noticed ads showing in between the web page you’re reading.
Those ads are nothing but Google Adsense ads. It is also
known as contextual advertising. Check the image below for
demo of AdSense ads on websites –
adsense ads demo
Now, before we move on, I should clarify meaning of certain
terms that would be used again and again in this Guide.
Publishers – Publishers are Bloggers or website owners who
create content where Google allows them to show various ads
on behalf of advertisers.
Advertisers – As I pointed-out in my previous paragraph
advertisers are individuals who pay an amount to Google for
showing their ads on Publisher’s Blog or website.
In other words, you can say Publishers are thousands of
Bloggers & web-owners who create content for money and
advertisers are those Business owners who want to sell or
advertise their products using Publisher’s Blog.
Relation between Google Adwords and Google Adsense
In order to get an inner understanding of Google Adsense
Program we need to know Google Adwords Program. A new
term has been Introduced here, Google Adwords.
Now, what is Google Adwords?
Google Adwords and Google Adsense are basically two sides
of same coin.
By reading above paragraph you might have got some
understanding of Adsense Program. So, here we shall only
discuss Adwords Program.
Google Inc generates its 90% of the revenue from Google
Adwords. All the large, medium and small size Business
owners would like to sell their products to customers around
the world.
In order to reach targeted customers in quick time these
Business owners make use of Adwords Program. Here, they
pay Google to show their ads on either search result page or
on the content of a Blog (Adsense).
Therefore, Google Inc totally runs only on the money paid by
these Business owners.
In coming paragraph, we shall discuss about Adsense
Program.
It is only by reading next paragraph you’ll get a clear idea how
Adwords and Adsense Programs are intertwined with each
other.
I will talk little bit about Adwords ads. They are of two types;
one is shown on right hand side of the search engine result.
You might have noticed whenever you search something; a
column of ads would appear on right side of the screen. Those
are Adwords ads, Business owners pay Google for showing
those ads.
adwords ads demo
Second is contextual ads shown on the Publisher’s content
called nothing but Adsense as shown in the first image in this
article taken from ‘Get Sarkari Naukri’ site.
How Google Adsense Works?
Well! It is very simple. As I Explained in last paragraph,
Business owners would pay Google for showing ads on
Publisher’s website.
Google Adsense is a Program designed only for Bloggers &
site owners, unlike Adwords which is for Business owners.
Now a Publisher (normally called Blogger) has to apply Google
for Adsense approval. If he is approved then Google would
allow him to show ads on his website.
Whenever, people or visitors comes to the Publisher’s website
in search of good content and they click on Adsense ad then
Google pays money for every Click to the Publisher.
Google pays Publishers from the money that it is getting from
advertisers. Advertisers pay Google for each click. The money
paid by Google to Publishers is 68% of what advertisers pay
them and rest 32% Google takes away as commission.
To put it in simple way, if an advertiser pays Rs 100 to Google
for one click on Adsense Ads by an online visitor then Google
gives Rs 68 to the owner of the website on which ads are
showing (Publishers) and remaining Rs 32 Google takes away.
Thus, Google takes money from advertisers and gives large
chunk of it to Publishers and remaining keeps with itself.
Hence, it would be clear now, how Adwords and Adsense
Program are interlinked with each other.
Let us look at various ways of showing Adsense ads on a
website:
Adsense for Content: Nothing but contextual advertisement
Adsense of Feeds: Ads will show up on feeds
Adsense of Search: Ads will come on search
Adsense for Domain: Place advertisements on domain names
Adsense of Video: Ads on YouTube Videos
Some terminologies that are commonly used in Google
Adsense are:
CPC: Cost Per Click – The amount that Publishers gets when
visitors clicks on the Ads. It could be from 10 cents to $2 or
even more.
CTR: Click Through Rate – How many visitors click on those
ads. If 100 people came to your site and only one of them
clicks then CTR is 1%, if 2 clicks then CTR 3%, if 3 clicks then
4%.
Views: Total number of impression Blogger receives for his
Blog.
Visitors: How many people came to your Blog.
Eligibility & Role of Publishers and Advertisers for Adsense &
Adwords Respectively
ELIGIBILITY OF PublISHERS AND ADVERTISERS
Not every Publisher gets approval for Adsense Program. Early
rules for getting an approval for Adsense Program were very
relaxed but now Google has made it bit difficult.
You could read their term and conditions in details by going
here.
I would only like to add that Google wants good content from
Publishers.
Advertisers have nothing to do with Adsense directly. They
depend on Adwords Program.
Coming to Advertisers, there is no eligibility for advertisers to
use Adwords Programs. Only thing they need is money to bid
for keywords on daily basis. Google would show ads on the
top depending upon the amount of money you are ready to pay
Google. Compared to other advertisers if you pay more then
Google would show your ads on the top.
So the eligibility is how much you can pay to Google.
ROLE OF PublISHERS AND ADVERTISERS
Role of a Publisher is to create content which is unique and
relevant. They need to Write content which solves the problem
of online visitors. Creating great content has always been a
great challenge. Moreover, if Publishers create good content
then in return they will be rewarded by Google.
Role of advertisers is very crucial. It is only because of them
Google is running. If Google does not have advertisers then
there would be no Adsense Program.
Prime Users of Google Adsense – Demographics
Now we will talk about users of Adsense Program. As you
already know, its users are also called as Publishers. Who are
they? What is their Demographic? How many are they? How
much they earn? These are few relevant questions that
anyone would like to know.
Most of these Publishers are young Bloggers from around the
world. Their age is anywhere in between 16 yrs old to 34 years
old. They are very young and they love to do things which are
different from mainstream.
Majority of these Bloggers come from the urban parts of a
particular country. Still it is very rare to find Bloggers in rural
part of a country. In India, these Bloggers are mainly restricted
to urban cities like New Delhi, Mumbai, Bangalore etc.
Their income differs as it depends upon the content. Usually a
normal Blogger makes $200 to $300 per month. A good
Blogger could make $800 to $1000 per month and top notch
Bloggers make $10,000 to $50,000 per month. Just check
these AdSense earnings strategy.
100,000 Bloggers join WordPress Blogging platform daily. So
you can get an idea how many they are?
Bloggers are mainly individuals who create content on their
own. However, there are Publishers which do not Blog as
individuals. They have a team of Writers to produce content on
regular basis. In fact, they employ hundreds of content Writers
and editors. These Publishers make 10 to 20 times more than
an individual Blogger.
Their monthly income could run into millions of dollars.
Some examples are
Individual Bloggers – ProBlogger, Labnol etc
Publishing Houses – Mashable.com, TechCrunch.com.
About.com, TimesofIndia etc
Just check this link to know the Adsense secrets to triple your
AdSense earnings
Gain for Publishers, Advertisers and Google
As I said earlier, Publishers and advertisers alike benefit from
Adsense Program. And the Google itself is ultimate beneficiary
of all this.
So, here we shall talk about their profits in greater detail.
PublISHERS
Publishers gain a lot from Google Adsense. If we talk of small
Publishers which are mainly Bloggers then they are able to live
a decent life as a result of money that they earn monthly.
In fact, these Bloggers join Blogging after they have left their
regular 9 to 5 job & I one of the live example. You can read
about my online career. These Bloggers have so much
confidence that after leaving their regular job they could make
enough money for living. Moreover, there are individuals who
begin their career as a Blogger. It means, after graduation or
high school they do not opt for a job but starts Blogging.
Now, if we come to big Publishers even they are gaining
everything from Google Adsense. Apart for money that they
make in millions every month, they are also able to build a
brand of their own company.
With a solid brand these companies are able to reach-out their
customers in an efficient manner.
ADVERTISERS
Like Publishers even advertisers benefit. The proof is that
entire Adsense Program runs on the advertiser’s money and
Publishers & Google itself earns from their money.
Hence, advertisers would only pour so much money if they get
something out of it. Therefore, small Business owners also
benefit by selling their products to customers online.
Earlier, a small Business owner was not able to reach out their
customer’s, now with help of Adwords they could reach out to
them very quickly.
GOOGLE
Finally, Google also benefits by taking 32% Share from the
amount paid by advertisers. Google sits between advertisers
and Publishers, so basically it takes away the 32% revenue in
commission.
Thus Google is not just benefitting but generating hell lot of
revenue from both Programs Adwords as well Adsense.
All three, Publishers, advertisers and Google gain from
Adsense.
Other Competitors of Google Adsense Program or Alternatives
for Adsense
Well! Google Adsense is not just one Program when it comes
to contextual advertisements. Adsense Program is one of
them.
So the question arises does Adsense faces competition from
other Programs in the market? The answer is yes, it does face
some kind of competition from other contextual advertisement
platforms.
Publishers and advertisers not always go for Adsense, at times
they might give a try for other Programs as well.
Some of the other Programs on the line of Adsense are the
following:
Chitika
Clicksor
Kontera
Adbrite
BuySellAds
eClickZ
Amazon Associates
Tribal Fusion etc
Media.net
Infolinks
To find more about these Programs check – AdSense
Alternatives
There are other ways of advertising like
1. Text Link Ads – You are paid for creating a link.
2. Infolinks – Here also you get money for creating a link that
shows ads.
These Programs may give a competition to Google Adsense.
But it can be alternatives for Publishers and advertisers both.
If Publishers and advertisers for some reason do NOT like
Adsense then they could try one of these Programs mentioned
above.
Hence, these Programs give competition to Adsense but for
Publishers and advertisers they could be an alternative.
Why Google Adsense is the first choice for Publishers or
Bloggers?
The first answer would be Google is the king on the Internet.
Google dominates every other search network. Therefore,
Google enjoys an ultimate Authority. So, Publishers or
Bloggers trust Google blindly.
Moreover, Google Adsense Program is very easy to use and
Google extends all its support that it can offer. If you have any
doubt or problem related to putting ads or payments then you
could reach Google without hesitation.
Google is always ready to help you.
Google now also allows placing other third party ads on your
website, alternatives that we talked in last paragraph.
Publishers can place ads from other Programs along with
Adsense ads and make more money.
In order to cut down the competition that Google faces from
other platforms Google now allows ads from third party, earlier
it was not allowed.
Remember this checklist before sending the request to Google
for Adsense approval.
Submit your site to Google in webmaster.
Submit XML Sitemap and robots.txt file to Google in
webmaster.
Check your blog owner details on who.is to Confirm that owner
name should be same for an account from where you are
sending the request. This is not critical but sometimes it
requires.
Check your duplicate pages or penalty if any. Resolve it ASAP.
Add at least 25 unique and well-researched posts.
Check your duplicate pages if any on Copyscape.
Check your backlinks. Avoid low-quality backlinks.
Don’t send back to back request to Google if one request gets
rejected. Wait for at least one month.
Go through Google Adsense program policies.
Revise all these steps.
Note: If you have followed these steps, but still not getting
approval then comment in below box with your issue.
Following tips will help you to earn more from Adsense.
Write content on keywords which have high bid.
Use text and media rich ads.
Use fewer ads on the page because more you add Adsense
code on the page more earning on per AD click will decrease.
Use one AD above the fold which recommended by experts.
Allow advertisers which have high bid on keywords like real
estate, hotels, software ads etc..
Use newly matched content related Ads which is recently
launched by Google. Read this post on it.
Target countries where the currency is higher like USA, UK,
Dubai etc..
Use new page level ads. This is the best mobile ads and highly
clickable.
Google wants to ensure that Publishers do not migrate to other
platforms.
But the Best part of Google that Publishers like is Google are
the Best paymasters. Google delivers what it says. You get
same amount that you earn on right time. So the pay check
always reaches your home-address on-time.
Hence, these are few reasons why Adsense Program is still
preferred by Bloggers to a large extent.
How Advertisers See Google Adsense Program?
Although advertisers do not have anything directly to do with
Adsense but still this Program affects them.
As we know Adsense and Adwords are interrelated. Advertiser
will only benefit when his ads are placed on good content and
we know content is always created by Publishers.
Google has to place advertiser’s ads on the most relevant
content so that an advertiser gets most out of it.
So an advertiser would always be interested how good
Publishers are creating content. If Publishers are paid well from
the side of Google then they would create good content
eventually good content would help the advertiser’s Business
to grow.
Google Adsense in India and USA
Yes you can use it in USA So go ahead there is no issuse
with it. Further, We have seen people who live in India and
create a adsense account on the name of their relative living in
USA. (only because Western People get the Approval fast).
For more information on AdSense check out this article
Top Successful Beneficiary of Google Adsense Program in
Asia
Let us meet some successful Google Adsense Publishers in
India. They have become almost like an Internet celebrity.
They could be inspiration for other Bloggers in India.
Top Successful Beneficiary of Google Adsense Program in
Asia
Following are some Small Businesses Start-Ups Blogs
All clear documentation maintained by certified Company
Secretaries and Chartered Accountants. All taxes filed so far.
No hidden things. Everything is legitimate and price is very
very reasonable as we are trying to sell to efficient person. If
we find a good leadership Experienced person, price can be
negotiated.
by Capt Shekhar Gupta and Niriha Khajanchi
by Pragati Srivastava and Capt. Shekhar Gupta
by Pragati Srivastava Air Hostess and Capt Shekhar Gupta Pilot
by Capt Shekhar Gupta Pilot
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