Tuesday, September 18, 2018

Blogging an Introduction Best Bloggers Guide for Beginners


Blogging an Introduction Best Bloggers  Guide for Beginners 
The Best Bloggers were once like us only! So there is no 

difference between you and them. You can always find the Top 

Bloggers in Google, and you will also get their contact 

Information. You can consult them and they might surely help 

you.
If you just want to Write / Share / Express. then things are 

pretty  easy and simple. Follow these steps and you will be 

done.

Blogging an Introduction

Why would you want a Blog for your Business?
The Pros and the Cons of Blogging?
How do you start to Blog?
Blogging an Introduction

Blogging is one of the oldest forms of Social Media, it is short 

for WeBlog and is basically an online journal or diary that is 

related to your brand and industry.

The benefits of Blogging we will come to later on in this article, 

but quite simply a regular Blog will help improve your brand 

awareness, search ranking and web traffic amongst many 

other things. The other beauty of Blogging is that it is free! Yes 

you have to commit a bit of time to it but essentially it is a 

fantastic and free method of marketing your Business, 

products and services. 

Step 1:- Choose a platform.

There are many platforms available nowadays where you can 

get started and within a couple of days you can start Writing. 

(In fact you can start in couple of hours or minutes.)
Some of most famous and easiest are Blogger by Google, 

Wordpress, Tumblr, Medium, Squarespace, Svbtle, 

LiveJournal, Weebly, Postach, Gohst.
For more shoot here.The 18 Best Blogging platforms on the 

internet in 2015.  
Step 2:- Write Away (Start Writing)

Next step is pretty simple. Write what every you want to Write. 

You are a Blogger. (Congratulations) :D

Yeah! It's so simple.

Step 3: -Promote (Social Media, Ads etc..)


Make most of Social Media. Get the Traffic.
Promote and Publicize your Blog and your self.
And keep Writing.
Step 4:- Congratulations you are Blogger.

What if you want to money out of Blog ?

Since they have been Blogging since long time and have 

become such known Bloggers, you will have it easy to 

understand the problems and hurdles they came across so 

that you don't pop into one.

You can try to Guide yourself though.

Keep Writing as much as you can.
Keep Sharing among your friends and widen the chain.
Try to have something unique in your Blogs that is eye-

catching.
Keep updating Information.
Be regular.
Share your Blog in social media. Utilize technology.
Have passion.

A Complete Bloggers And AdSense Guidence for Beginners


Now there are number of questions in your mind like-

How to start AdSense?
What is the eligibility?
Who can work on Google AdSense?
How much can you earn from AdSense?
How to receive the payment?
And many more---
Don’t worry!

We have created one of the Best training for AdSense that will

Guide you completely from scratch to make money from this.

You can refer this below-

A Complete AdSense Guide for Beginners

How to Start a Blog

Best Tips, Ideas & Secrets to Start AdSense

AdSense Training Package

Note: We provide free assistance for Google AdSense.

You can reply to this email in case of any query.

But we don’t reply if your question is some general

which is already covered in the above training.

Wish you all the Best for AdSense income.

Happy Earning,

In this Guide we shall Explore various facets of Google 

Adsense Program. First, we will begin with a brief Introduction 

to Adsense Program. Then we will talk about the relation 

between Google Adwords and Google Adsense.


Next is to understand how Adsense Program works. Moreover, 

we will also discuss role of advertisers & Publishers in this 

Program. We shall also talk about users of Adsense and their 

profile.
Then we will move on to discussing how Publishers, 

advertisers and Google itself is benefitting from this Program. 

Next we will be looking why Advertisers and especially 

Publishers love Adsense.
The Guide would be incomplete without a discourse on 

competition faced by Google Adsense Program. Then we will 

compare this Program in India and USA. In addition to this, 

you will also come to know top beneficiaries of Adsense 

Program in India.
Finally, we’ll conclude this Guide on debating issues like lack 

of transparency from Google’s side, abuse of Adsense 

Program by users and then Google’s criticism followed by 

future this Program.
So let us begin

What is Google Adsense?
It is useless to reinvent the wheel. Hence I will not give my 

definition as it is available on Wikipedia. So according to 

Wikipedia “Google AdSense is a Program run by Google Inc. 

that allows Publishers in the Google Network of content sites 

to serve automatic text, image, video, and rich media adverts 

that are targeted to site content and audience.”

I hope, the definition is quite clear but again I’ll again put 

across in my words.

When you go online and visit a website, you might have 

noticed ads showing in between the web page you’re reading. 

Those ads are nothing but Google Adsense ads. It is also 

known as contextual advertising. Check the image below for 

demo of AdSense ads on websites –

adsense ads demo

Now, before we move on, I should clarify meaning of certain 

terms that would be used again and again in this Guide.


Publishers – Publishers are Bloggers or website owners who 

create content where Google allows them to show various ads 

on behalf of advertisers.

Advertisers – As I pointed-out in my previous paragraph 

advertisers are individuals who pay an amount to Google for 

showing their ads on Publisher’s Blog or website.

In other words, you can say Publishers are thousands of 

Bloggers & web-owners who create content for money and 

advertisers are those Business owners who want to sell or 

advertise their products using Publisher’s Blog.

Relation between Google Adwords and Google Adsense
In order to get an inner understanding of Google Adsense 

Program we need to know Google Adwords Program. A new 

term has been Introduced here, Google Adwords.

Now, what is Google Adwords?

Google Adwords and Google Adsense are basically two sides 

of same coin.

By reading above paragraph you might have got some 

understanding of Adsense Program. So, here we shall only 

discuss Adwords Program.

Google Inc generates its 90% of the revenue from Google 

Adwords. All the large, medium and small size Business 

owners would like to sell their products to customers around 

the world.

In order to reach targeted customers in quick time these 

Business owners make use of Adwords Program. Here, they 

pay Google to show their ads on either search result page or 

on the content of a Blog (Adsense).

Therefore, Google Inc totally runs only on the money paid by 

these Business owners.

In coming paragraph, we shall discuss about Adsense 

Program.

It is only by reading next paragraph you’ll get a clear idea how 

Adwords and Adsense Programs are intertwined with each 

other.

I will talk little bit about Adwords ads. They are of two types; 

one is shown on right hand side of the search engine result. 

You might have noticed whenever you search something; a 

column of ads would appear on right side of the screen. Those 

are Adwords ads, Business owners pay Google for showing 

those ads.

adwords ads demo

Second is contextual ads shown on the Publisher’s content 

called nothing but Adsense as shown in the first image in this 

article taken from ‘Get Sarkari Naukri’ site.

How Google Adsense Works?
Well! It is very simple. As I Explained in last paragraph, 

Business owners would pay Google for showing ads on 

Publisher’s website.

Google Adsense is a Program designed only for Bloggers & 

site owners, unlike Adwords which is for Business owners.

Now a Publisher (normally called Blogger) has to apply Google 

for Adsense approval. If he is approved then Google would 

allow him to show ads on his website.

Whenever, people or visitors comes to the Publisher’s website 

in search of good content and they click on Adsense ad then 

Google pays money for every Click to the Publisher.

Google pays Publishers from the money that it is getting from 

advertisers. Advertisers pay Google for each click. The money 

paid by Google to Publishers is 68% of what advertisers pay 

them and rest 32% Google takes away as commission.

To put it in simple way, if an advertiser pays Rs 100 to Google 

for one click on Adsense Ads by an online visitor then Google 

gives Rs 68 to the owner of the website on which ads are 

showing (Publishers) and remaining Rs 32 Google takes away.

Thus, Google takes money from advertisers and gives large 

chunk of it to Publishers and remaining keeps with itself.

Hence, it would be clear now, how Adwords and Adsense 

Program are interlinked with each other.

Let us look at various ways of showing Adsense ads on a 

website:

Adsense for Content: Nothing but contextual advertisement
Adsense of Feeds: Ads will show up on feeds
Adsense of Search: Ads will come on search
Adsense for Domain: Place advertisements on domain names
Adsense of Video: Ads on YouTube Videos
Some terminologies that are commonly used in Google 

Adsense are:

CPC: Cost Per Click – The amount that Publishers gets when 

visitors clicks on the Ads. It could be from 10 cents to $2 or 

even more.
CTR: Click Through Rate – How many visitors click on those 

ads. If 100 people came to your site and only one of them 

clicks then CTR is 1%, if 2 clicks then CTR 3%, if 3 clicks then 

4%.
Views: Total number of impression Blogger receives for his 

Blog.
Visitors: How many people came to your Blog.
Eligibility & Role of Publishers and Advertisers for Adsense & 

Adwords Respectively
ELIGIBILITY OF PublISHERS AND ADVERTISERS
Not every Publisher gets approval for Adsense Program. Early 

rules for getting an approval for Adsense Program were very 

relaxed but now Google has made it bit difficult.

You could read their term and conditions in details by going 

here.

I would only like to add that Google wants good content from 

Publishers.

Advertisers have nothing to do with Adsense directly. They 

depend on Adwords Program.

Coming to Advertisers, there is no eligibility for advertisers to 

use Adwords Programs. Only thing they need is money to bid 

for keywords on daily basis. Google would show ads on the 

top depending upon the amount of money you are ready to pay 

Google. Compared to other advertisers if you pay more then 

Google would show your ads on the top.

So the eligibility is how much you can pay to Google.

ROLE OF PublISHERS AND ADVERTISERS
Role of a Publisher is to create content which is unique and 

relevant. They need to Write content which solves the problem 

of online visitors. Creating great content has always been a 

great challenge. Moreover, if Publishers create good content 

then in return they will be rewarded by Google.

Role of advertisers is very crucial. It is only because of them 

Google is running. If Google does not have advertisers then 

there would be no Adsense Program.

Prime Users of Google Adsense – Demographics
Now we will talk about users of Adsense Program. As you 

already know, its users are also called as Publishers. Who are 

they? What is their Demographic? How many are they? How 

much they earn? These are few relevant questions that 

anyone would like to know.

Most of these Publishers are young Bloggers from around the 

world. Their age is anywhere in between 16 yrs old to 34 years 

old. They are very young and they love to do things which are 

different from mainstream.

Majority of these Bloggers come from the urban parts of a 

particular country. Still it is very rare to find Bloggers in rural 

part of a country. In India, these Bloggers are mainly restricted 

to urban cities like New Delhi, Mumbai, Bangalore etc.

Their income differs as it depends upon the content. Usually a 

normal Blogger makes $200 to $300 per month. A good 

Blogger could make $800 to $1000 per month and top notch 

Bloggers make $10,000 to $50,000 per month. Just check 

these AdSense earnings strategy.

100,000 Bloggers join WordPress Blogging platform daily. So 

you can get an idea how many they are?

Bloggers are mainly individuals who create content on their 

own. However, there are Publishers which do not Blog as 

individuals. They have a team of Writers to produce content on 

regular basis. In fact, they employ hundreds of content Writers 

and editors. These Publishers make 10 to 20 times more than 

an individual Blogger.

Their monthly income could run into millions of dollars.

Some examples are

Individual Bloggers – ProBlogger, Labnol etc
Publishing Houses – Mashable.com, TechCrunch.com. 

About.com, TimesofIndia  etc
Just check this link to know the Adsense secrets to triple your 

AdSense earnings


Gain for Publishers, Advertisers and Google
As I said earlier, Publishers and advertisers alike benefit from 

Adsense Program. And the Google itself is ultimate beneficiary 

of all this.

So, here we shall talk about their profits in greater detail.

PublISHERS
Publishers gain a lot from Google Adsense. If we talk of small 

Publishers which are mainly Bloggers then they are able to live 

a decent life as a result of money that they earn monthly.

In fact, these Bloggers join Blogging after they have left their 

regular 9 to 5 job & I one of the live example. You can read 

about my online career. These Bloggers have so much 

confidence that after leaving their regular job they could make 

enough money for living. Moreover, there are individuals who 

begin their career as a Blogger. It means, after graduation or 

high school they do not opt for a job but starts Blogging.

Now, if we come to big Publishers even they are gaining 

everything from Google Adsense. Apart for money that they 

make in millions every month, they are also able to build a 

brand of their own company.

With a solid brand these companies are able to reach-out their 

customers in an efficient manner.

ADVERTISERS
Like Publishers even advertisers benefit. The proof is that 

entire Adsense Program runs on the advertiser’s money and 

Publishers & Google itself earns from their money.

Hence, advertisers would only pour so much money if they get 

something out of it. Therefore, small Business owners also 

benefit by selling their products to customers online.

Earlier, a small Business owner was not able to reach out their 

customer’s, now with help of Adwords they could reach out to 

them very quickly.

GOOGLE
Finally, Google also benefits by taking 32% Share from the 

amount paid by advertisers. Google sits between advertisers 

and Publishers, so basically it takes away the 32% revenue in 

commission.

Thus Google is not just benefitting but generating hell lot of 

revenue from both Programs Adwords as well Adsense.

All three, Publishers, advertisers and Google gain from 

Adsense.

Other Competitors of Google Adsense Program or Alternatives 

for Adsense
Well! Google Adsense is not just one Program when it comes 

to contextual advertisements. Adsense Program is one of 

them.

So the question arises does Adsense faces competition from 

other Programs in the market? The answer is yes, it does face 

some kind of competition from other contextual advertisement 

platforms.

Publishers and advertisers not always go for Adsense, at times 

they might give a try for other Programs as well.

Some of the other Programs on the line of Adsense are the 

following:

Chitika
Clicksor
Kontera
Adbrite
BuySellAds
eClickZ
Amazon Associates
Tribal Fusion etc
Media.net
Infolinks
To find more about these Programs check – AdSense 

Alternatives

There are other ways of advertising like

1. Text Link Ads – You are paid for creating a link.

2. Infolinks – Here also you get money for creating a link that 

shows ads.

These Programs may give a competition to Google Adsense. 

But it can be alternatives for Publishers and advertisers both.

If Publishers and advertisers for some reason do NOT like 

Adsense then they could try one of these Programs mentioned 

above.

Hence, these Programs give competition to Adsense but for 

Publishers and advertisers they could be an alternative.

Why Google Adsense is the first choice for Publishers or 

Bloggers?

The first answer would be Google is the king on the Internet. 

Google dominates every other search network. Therefore, 

Google enjoys an ultimate Authority. So, Publishers or 

Bloggers trust Google blindly.

Moreover, Google Adsense Program is very easy to use and 

Google extends all its support that it can offer. If you have any 

doubt or problem related to putting ads or payments then you 

could reach Google without hesitation.

Google is always ready to help you.

Google now also allows placing other third party ads on your 

website, alternatives that we talked in last paragraph. 

Publishers can place ads from other Programs along with 

Adsense ads and make more money.

In order to cut down the competition that Google faces from 

other platforms Google now allows ads from third party, earlier 

it was not allowed.


Remember this checklist before sending the request to Google 

for Adsense approval.

Submit your site to Google in webmaster.
Submit XML Sitemap and robots.txt file to Google in 

webmaster.
Check your blog owner details on who.is to Confirm that owner 

name should be same for an account from where you are 

sending the request. This is not critical but sometimes it 

requires.
Check your duplicate pages or penalty if any. Resolve it ASAP.
Add at least 25 unique and well-researched posts.
Check your duplicate pages if any on Copyscape.
Check your backlinks. Avoid low-quality backlinks.
Don’t send back to back request to Google if one request gets 

rejected. Wait for at least one month.
Go through Google Adsense program policies.
Revise all these steps.
Note: If you have followed these steps, but still not getting 

approval then comment in below box with your issue.

Following tips will help you to earn more from Adsense.

Write content on keywords which have high bid.
Use text and media rich ads.
Use fewer ads on the page because more you add Adsense 

code on the page more earning on per AD click will decrease. 

Use one AD above the fold which recommended by experts.
Allow advertisers which have high bid on keywords like real 

estate, hotels, software ads etc..
Use newly matched content related Ads which is recently 

launched by Google. Read this post on it.
Target countries where the currency is higher like USA, UK, 

Dubai etc..
Use new page level ads. This is the best mobile ads and highly 

clickable.


Google wants to ensure that Publishers do not migrate to other 

platforms.

But the Best part of Google that Publishers like is Google are 

the Best paymasters. Google delivers what it says. You get 

same amount that you earn on right time. So the pay check 

always reaches your home-address on-time.

Hence, these are few reasons why Adsense Program is still 

preferred by Bloggers to a large extent.

How Advertisers See Google Adsense Program?
Although advertisers do not have anything directly to do with 

Adsense but still this Program affects them.

As we know Adsense and Adwords are interrelated. Advertiser 

will only benefit when his ads are placed on good content and 

we know content is always created by Publishers.

Google has to place advertiser’s ads on the most relevant 

content so that an advertiser gets most out of it.

So an advertiser would always be interested how good 

Publishers are creating content. If Publishers are paid well from 

the side of Google then they would create good content 

eventually good content would help the advertiser’s Business 

to grow.

Google Adsense in India and USA

Yes you can use it  in USA  So go ahead there is no issuse 

with it. Further, We have seen  people who live in India and 

create a adsense account on the name of their relative living in 

USA. (only because Western People get the Approval fast).



For more information on AdSense check out this article

Top Successful Beneficiary of Google Adsense Program in 

Asia

Let us meet some successful Google Adsense Publishers in 

India. They have become almost like an Internet celebrity. 

They could be inspiration for other Bloggers in India.


Top Successful Beneficiary of Google Adsense Program in 

Asia

Following are some Small Businesses Start-Ups Blogs   


All clear documentation maintained by certified Company 

Secretaries and Chartered  Accountants. All taxes filed so far. 

No hidden things. Everything is legitimate and price is very 

very reasonable as we are trying to sell to efficient person. If 

we  find a good leadership Experienced person, price can be 

negotiated. 




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    Best Career Guidance By Capt Shekhar Gupta Best Career Counsellor in Asia

    Best Career Guidance By Capt Shekhar Gupta Best Career Counsellor in Asia www. BestInternationalEducation.com Career Guid...